Pickup is a music company that provides a wide selection of accessories and sheet music. The branding process focused on creating a distinctive and edgy new brand. One that will attract the young and vibrant audience. Drum sticks, drum brushes, baton, tuning fork, and even music sheet were all packaged in a musical way. The packaging of each accessory was designed to emulate its movement as the musician uses it. The notebook was designed with a practical thought as its cover folds into a mobile stand!